Monday, August 31, 2009

Assignment #2

Brand name: True religion

5 things that come to mind:
1. good quality denim
2. fits nice
3. cowboys
4.worth the price
5. large variety

My perception of this brand was shaped by fashion magazines and urban culture. in a lot of today's music artist reference true religion clothing as being a top name brand that a lot of celebrities wear and they exhibit great customer service with every purchase.

I compared what i said about True Religion jeans to Levi's and a few of my keywords were also given about Levi's. Levi brand jeans have a reputation for having good quality in denim and are a durable and reliable brand. They also have a cowboy style to them, and come in countless varieties. Some people said that Levi's are expensive which is the case for some styles, the same thing can be said for True Religions.

Wednesday, August 26, 2009

my favorite ad

This ad is one of my favorites for the simple fact that its corny but clever, and funny but also effective. This commercial appeals to young adults, middle aged adults, parents and all other people that care about whether or not their identity is being stolen i.e. every working class citizen. This was a very great way to get an important point across in a way that people enjoy watching and listening to. There are about 6 other free credit report commercials all of them just as funny and convincing as the one before it. I think this was a great idea to advertise identity theft by actually showing peoples misfortunes due to I.D. theft in a hilarious way.