blog 8

Walk into the store, notice the ambience, the lighting, the music, the salespeople, the mannequins,
What do they convey?
Who does it cater to?
Who is shopping? Age group, description.
How helpful are the sales staff?
What works and what should they be doing differently?

When i walked into hot topic the ambiance and lighting was dim and dark with rock music playing through out the store the sales people weren't very outgoing, the mannequins were decorated with tutus and fishnet leggings. Some in long coats and leather. They convey a sort of gothic theme.
Hot topic caters to emu and people that are looking for a different look some girls buy accessories from this store. A lot of white teens and african american teenage girls shop at hot topic. Hot topic could hire more out going and customer friendly staff