Assignment #3

1. A few things about advertising that i learned from these videos are how ad companies use alot of emotion to appeal to customers. During the planning process the consumers are the main focus on communicating with buyers on more than a logical level.

2. Problems that plague advertising more times then none have to do with creating an identity for your company and maintaining it. Once you start you cant stop or you will be forgotten.

3. Advertising is 80% emotion and 20% intellect and essentially truthful but we need to be aware of political ad campaigns because the all might not be as trustworthy.